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Professional female insurance lead specialist representing Leadbait's high-intent lead generation

Intent Infrastructure for Insurance Growth

Turn buying intent into booked policies.

Leadbait is the intent layer between your producers and the consumers actively shopping for coverage right now — every lead exclusive, Intent-Graded, verified, and delivered to your desk in seconds.

100% Exclusive TCPA-Conscious US-Based QA Real-Time API
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Our Thesis

Most agents don't have a lead problem. They have an intent problem.

Volume is easy. Intent is rare. We rebuilt lead generation around a single question — is this person ready to buy right now? — and engineered every step to answer it before the lead ever reaches you.

Chapter 01 — Intent

We chase signal, not clicks.

Our campaigns are built to attract consumers in an active decision window, not idle browsers. Creative, targeting and funnels are tuned for the moment someone is comparing plans — so intent is high before a form is ever submitted.

Chapter 02 — Verification

Every record earns its place.

Phone status, eligibility signals and stated interest are validated in real time. Anything that fails our thresholds is filtered out and never billed. You dial a clean, compliant list — not a lottery ticket.

Chapter 03 — Timing

Speed is a conversion strategy.

Intent decays by the minute. Leads hit your CRM, dialer or inbox within seconds of opt-in — so your team connects while the consumer is still leaning in, not hours later when they've moved on.

The Intent Engine™

Five systems working as one growth engine.

Each lead passes through the same proprietary pipeline — from first signal to scored delivery — so quality is engineered, never left to chance.

Signal Sourcing

We own and operate our acquisition funnels across search, social and content — no aggregators, no resold lists. Every consumer arrives from a campaign we designed to attract genuine, in-market intent, which is why our leads behave differently on the phone.

Owned funnelsIn-market targetingNo aggregators

Real-Time Verification

Live checks on phone status, details and stated interest — failing records are removed before delivery.

Intent Grade™ Scoring

A 0–100 score on every lead so your team works the hottest prospects first, every single day.

Instant Delivery

Real-time push to Zoho, Salesforce, Dynamics 365 or any dialer via API, webhook or Google Sheets.

Compliance Guard

Consented, timestamped opt-ins and TCPA-conscious sourcing baked into the pipeline — not bolted on.

Trusted Ecosystem

Plugs into the carriers & tools you already run.

Leads land exactly where your team works — scored and ready to dial the second they arrive.

Partners Carriers & Agencies
Senior Life Insurance Agency
Final Expense Carrier
Medicare Pros
Medicare FMO
UHC
National Carrier
Strive Medicare
Medicare Advantage
Allstate
Multiline Carrier
Florida Brokers
Regional Agency
Cali Brokers
Regional Agency
Integrations CRM & Delivery
Zoho CRM
Real-time API push
Salesforce
Lead object mapping
Dynamics 365
Native connector
Medicare Pro CRM
Direct webhook

Intent Grade™

A score on every lead, before you ever dial.

We combine live signals into a single 0–100 Intent Grade, so your closers spend their first hour on the leads most likely to convert — and your managers can hold every campaign to a measurable quality bar.

Recency of intent Eligibility match Reachability
Sample lead score
92/100
Grade A — Priority
Intent recency96
Eligibility match90
Contact reachability88
Compliance confidence99

Coverage Verticals

Purpose-built pipelines for the products you sell.

01

Medicare

AEP / OEP tunedPlan-area geo

Age-in and age-band qualified prospects for Advantage, Supplement and Part D — sourced year-round and scaled hard through AEP so your enrollment pipeline never runs dry between seasons.

02

Final Expense

Ages 50–85Budget-qualified

Empathy-first campaigns reach seniors actively planning burial and funeral coverage. Delivered fast, because speed-to-call is the single biggest lever on contact rate with this demographic.

03

Hospital Indemnity

Gap-awareCross-sell ready

Consumers worried about out-of-pocket hospital costs — the highest-margin cross-sell in your senior book. Mapped to complement an existing Medicare or Final Expense household.

The Difference

Leadbait vs. the usual lead vendor.

What you get
Ordinary vendors
LeadbaitLeadbait
Exclusivity
Shared 3–7 times
Sold once, to you
Delivery speed
Hours to days
Seconds, real time
Verification
Rarely, if ever
Every record, live
Intent scoring
None
Intent Grade™ 0–100
Compliance
Your problem
Consented & timestamped
Support
Ticket queue
Dedicated US strategist
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Proven On The Phones

Agencies scale faster when intent leads the way.

"The Intent Grade changed how our floor works. Reps start on the 90-plus leads and our first-hour connects nearly doubled."
Marcus DelgadoPrincipal, Sunbelt Senior Advisors
"Exclusive actually means exclusive here. No more racing four other agents to the same person — our close rate speaks for itself."
Renata VossDirector of Sales, Coastline Benefits
"Real-time delivery into our dialer plus a strategist who actually picks up. Onboarding 30 producers was painless."
Ari KesslerFounder, Northstar FMO
"We cut cost-per-acquisition by a third in the first month. Fewer dead dials, far more real conversations that actually close."
Priya NairVP Growth, Meridian Insurance Group
"Switching to exclusive leads ended the price wars. Every prospect feels like ours — because it actually is."
Devon CarterAgency Owner, Carter & Kline
"Real-time transfers keep 40 agents busy with zero downtime, and the reporting is the most transparent we've ever had."
Sofia MartinezCall Center Director, BlueHarbor

FAQ

Answers before you ask.

Everything US agents want to know before switching to intent-scored, exclusive leads.

Talk to a strategist

A 0–100 score we assign to every lead by combining intent recency, eligibility match, reachability and compliance confidence. It lets your team prioritize the hottest prospects and hold campaigns to a measurable quality bar.

Yes — 100% exclusive. Each lead is delivered to a single client only, so you never compete with other agents for the same consumer and every record keeps its full conversion potential.

In seconds. Verified leads push straight into Zoho, Salesforce, Dynamics 365, your dialer or a Google Sheet the moment a consumer opts in — while intent is at its peak.

Most agencies are live within 24–72 hours. We set your states, product mix and daily caps, connect your CRM, and begin real-time delivery once your campaign parameters are confirmed.

Nationwide Coverage

Live in every state your agents sell.

From coast to coast, we deliver exclusive, Intent-Graded Medicare, Final Expense and Hospital Indemnity leads and live transfers — routed to the states, counties and dayparts your team is licensed to write.

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Exclusive Delivery

Give your agents leads that were ready to buy.

Tell us your states, products and daily capacity — we'll build the campaign and start delivering exclusive, Intent-Graded leads this week.